The AJE Group, a leading Peruvian company in the beverage industry, has been announced as the new official sponsor of the Peruvian National Football Team. This sponsorship includes the support of two of its most relevant global brands: BIG COLA and Sporade, the latter as the team’s official hydrator.

This agreement is significant because it represents the alliance of a national company with the team, which is celebrated as a historic milestone for Peruvian football. AJE executives, Jesús López (general manager) and Erika Córdova (marketing manager), highlighted the company’s commitment to the country and sport, as well as its desire to accompany the team on its way to the 2026 World Cup.

In addition, Julio Gianella, Commercial Director of 1190 Sports for Peru, and Agustín Lozano, president of the Peruvian Football Federation, expressed their satisfaction with this alliance, highlighting the importance of sponsorship to improve the fan experience and the development of football in the country. This agreement strengthens support for Peruvian football and seeks to contribute to the growth and success of the national team in future challenges.

The Casa de la Selección was the scene of the signing of a strategic alliance between AJECUADOR, with its brands BIG COLA and Sporade, and the Ecuadorian Football Federation (FEF). This agreement, which will last three years, seeks to promote Ecuadorian football towards new goals and successes.

Mayra Vélez, Country Manager of AJECUADOR, expressed the company’s pride in being part of the Ecuadorian national team, highlighting that BIG COLA is the second most chosen brand in Ecuador and that Sporade is a leader in sports hydration. The president of the FEF, Francisco Egas, thanked AJECUADOR for its support, mentioning that BIG COLA will be the official drink and Sporade the official hydrator of La Tri.

The alliance was formalized with a symbolic signature and the delivery of a national team jersey to AJECUADOR. The Technical Director of La Tri, Félix Sánchez Bas, was also present and spoke about the preparation for the Copa América, which will begin with friendly matches in the United States.

In short, this alliance represents a mutual commitment to promote football in Ecuador and strengthen the emotional connection with fans.

• BIG COLA and agua Cielo enter the national soccer field today, to be the official sponsors of the Panamanian National Soccer Team, for its different categories, including the senior men’s and women’s, minors, futsal and beach soccer.
  This historic milestone for Grupo AJE and for national athletes, which is made official today, will be valid until December 31, 2026. Panama, October 1, 2024. Grupo AJE today made official its alliance with the Panamanian Football Federation (FPF) to strengthen and develop soccer in the country, with the commitment to support the National Team. BIG COLA and agua Cielo, two of the group’s most important global brands, will henceforth be in charge of supporting and accompanying the team in its different categories, being the new official sponsors.

  We are very excited to support the emblematic National Team and we are sure that this joint effort will allow us to build a better future for soccer in Panama,” said Pedro Luna Sevcik, Country Manager of Grupo AJE in Panama. He added that at AJE we firmly believe in the power of sport as a life-changer, consistent with the company’s mission of «Creating opportunities that sustainably generate well-being and health.»

  This collaboration has the objective of working together with the FPF to promote the national team by promoting its growth. At the same time, it will allow Panamanian fans to be part of and get closer to the Sele through the dynamics that will be carried out by means of BIG COLA and Cielo water.

  The company’s expectation is to contribute to the success of the national team, as well as to accompany with its brands, both the teams and the players so that they reach their maximum potential. Contributing to this purpose also includes inspiring the new generations of Panamanians who dream of being successful athletes.

  As a counterpart to the agreement, Manuel Arias, president of the -FPF- thanked Grupo AJE for its trust as a new sponsor, emphasizing that this alliance will allow national soccer to continue with the evolution that they began a few years ago. “We are very excited to have the BIG COLA and Cielo water brands as new members of our team. Today is undoubtedly a day of celebration for all our players, coaches and members of the Federation,” concluded Saavedra.

  Sandra Saavedra, Marketing Manager of Grupo AJE in Panama, explained that with this alliance they reaffirm their commitment to sports and to Panamanian youth. “We know that the passion for soccer unites Panamanians. We also want to join forces with our brands to promote national soccer and bring our users closer to the Sele with BIG COLA as the official drink and Cielo water as the official water,” concludes Saavedra.

  About Grupo AJE

  Grupo AJE is a multinational company with 36 years of existence, with operations in more than 20 countries in Latin America, Asia and Africa, being one of the largest beverage companies in the world. It also has a global portfolio with brands such as Bio Amayu, Cielo, Pulp, Free Tea, Cifrut, Sporade, BIG COLA and Volt in more than 8 categories. For more information, please visit www.ajegroup.com.

  About the FPF

  The Panamanian Football Federation (FPF), founded in 1937 and affiliated with FIFA a year later, is the national football regulatory body. As the body responsible for the development of football in Panama, the FPF has the commitment and responsibility to manage the different areas that make up Panamanian football, strictly following a code of ethics and capacity that allows it to uphold and protect the principles and values ​​of sport and our society.